We believe in the power of failures, and that they are one of the best resources for learning and development.
We believe the world needs less best practice, less beautified social media presence, and more honesty.
We believe in people, and in the power of communities.
We believe that a strong failure culture is central for a company’s long-term success.


We provide business failure stories a safe and pleasant place to be revealed.
We provide people a safe space to connect around shared experiences.

“Join us by recording and publishing your own business fuckup story! Let’s add some truth to all that beautified social media life out there!”
Stefanie Koch, Founder