Just assume you worked so hard, you tried your very best; the success seems so close (and so is the fee) – all that needs to happen is that your customer signs the contract you negotiated and takes it to the partner. And he just doesn’t do it. He changes his mind; half a year of work for nothing. Caroline Krohn, founder of Wirtschaftsdiplomaten knows that situation quite well, and shares great insights how to balance risk and trust as entrepreneur.
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